DECA and Finish Line Announce Finalists in Finish Line Challenge

2013-01-15

Three teams of DECA members were named finalists in the fourth annual Finish Line Challenge.

DECA Chapter	City, State	DECA Advisor	DECA Member(s)	Video Presentation
Herriman High School	Herriman, UT	Vince Merrell	Nikki Jimenez Sarah Burgett Nate Jensen	Herriman's Video Presentation
Lakeville South High School	Lakeville, MN	Jennifer Johnson	Joel Varghese Brandon Sell	Lakeville South's Video Presentation
Amador Valley High School	Pleasanton, CA	Laurie Andrews	Joan Hong	Amador Valley's Video Presentation

Participants in this challenge assisted Finish Line by analyzing the company’s omni-channel strategy (providing a consistent and premium customer experience through the many ways in which the customer shops). This analysis included researching the customer experience through mobile technology, the Internet, social media, offline media and in-store experiences.

Participants developed recommendations based on this research and then created their own YouTube video to present their findings. Finish Line executives reviewed participants’ videos and named the top three finalists.

These three final teams will travel to the Finish Line corporate headquarters in Indianapolis, Ind., in late February. The teams will meet Finish Line executives to present their research findings and recommendations for how Finish Line can improve their current strategies.

One overall winning team will be awarded an expense-paid trip to DECA’s International Career Development Conference in Anaheim, Calif. this April.

Congratulations to all the finalists, and good luck as they embark on their final journey of the Finish Line Challenge!

View this video to see the challenge presented to DECA members by Finish Line.