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DECA and Publix Announce Finalists in 2010-2011 Publix Brand Champion Challenge

2011-02-11

Publix Super Markets announced the three finalist teams for the 2010-2011 DECA/Publix Brand Champion Challenge.

The finalists are:

DECA Chapter City, State DECA Advisor DECA Members
Riverdale High School Murfreesboro, TN Tyra Pilgrim Chelsea Hulan, Valerie Quintero, Kelsey Webster
Riverdale High School Murfreesboro, TN Joy Rich Christy Gnaimvongsa, Justin Lee, Kyle Woods
Whitewater High School Fayetteville, GA Krystin Glover Yanna Banks, Lia Poulson

Participants in the DECA/Publix Brand Champion Challenge were asked to develop a fully-integrated employment branding program that effectively communicates why Publix is a great place to work for the 16- to 25-year-old age group. Participants presented unique strategies to Publix executives through a video presentation posted on YouTube.

On March 29, the finalists will travel to Publix's corporate headquarters in Lakeland, FL to present their strategies to Publix executives in person. Publix will select an overall winning presentation and award those students with a cash prize of $1,000.

design & development: Fathom Creative, Inc. (fathomcreative.com), Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey