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Finish Line announced the three finalist teams for the 2010-2011 DECA/Finish Line Challenge.
The finalists are:
DECA Chapter | City, State | DECA Advisor | DECA Member(s) | Video Presentation |
| Chantilly High School | Chantilly, VA | Jennifer Piotrowski | Justine Ferrari | Chantilly's Video Presentation |
| Harrisonburg High School | Harrisonburg, VA | Mallory Cromer | Anthony Brown | Harrisonburg's Video Presentation |
| Rosemount High School | Rosemount, MN | Ryan Harrison | Taryn Bitterly Emily Lemke Nathan Olson | Rosemount's Video Presentation |
Participants in the DECA/Finish Line Challenge conducted research studies at Finish Line retail stores across the United States to help Finish Line evaluate how it is perceived by its core customers. Participants then presented unique improvement strategies based on the research findings through a video presentation posted on YouTube.
In February, the finalists will travel to Finish Line's corporate headquarters in Indianapolis, IN to present the research findings and improvement strategies to Finish Line executives. Finish Line will select an overall winning presentation and award those students with a travel prize to cover expenses to DECA's International Career Development Conference in Orlando, FL.