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DECA announces expanded focus and programs; new mission

2010-07-01

Career programs now feature marketing, finance, hospitality and management

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

(Reston, Va.) – DECA Inc. introduced a redefined mission, guiding principles, new logo and website that reflect its expanded focus of career programs in marketing, finance, hospitality and management for students in high schools and colleges around the globe.

To further this concept and to create a stronger link between DECA’s high school and college programs, the organization changed the name of its college division from Delta Epsilon Chi to Collegiate DECA.

Together these changes strengthen the 64-year-old student organization’s brand and demonstrate the organization’s support of the new national priority for preparing students for college and career success.

“Colleges and universities award more degrees in business than any other area, and students are taking more courses in marketing, finance, hospitality and management every year,” said Ed Davis, executive director of DECA Inc. “As DECA continues to prepare students to be college and career ready, our organization now offers a variety of learning programs designed to meet the expanded interests of our students.”

The new brand is a result of a two-year process that involved members, business partners and branding professionals in identifying DECA’s contemporary meaning. Only the fifth visual update in DECA's history, the enhanced logo embraces the organization’s affinity for the diamond while displaying a bold, modern design.

“DECA’s board is excited about our logo and anxious to launch our newly enhanced brand. They capture the essence of our organization that is moving forward and effectively communicate it to all of our key audiences,” said Jackie Schiller, president of the DECA’s Board of Directors.

Watch DECA's Promotional Video!

About DECA
DECA Inc. is a 501(c)(3) not-for-profit student organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. With more than 200,000 members, DECA operates in all 50 United States, the District of Columbia, Canada, China, Germany, Guam, Hong Kong, Korea, Mexico and Puerto Rico. The United States Congress, the United States Department of Education and the state and international departments of education authorize DECA’s programs. For more information, visit www.deca.org.

Brand Manager (Guidelines and Usage):
Christopher Young
DECA
O: 703-860-5000
Christopher_Young@deca.org

Media Contact:
John Fistolera
DECA
O: 703-860-5000
C: 703-371-9264
John_Fistolera@deca.org

design & development: Fathom Creative, Inc. (fathomcreative.com), Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey