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On Friday, January 13, 2012 Finish Line announced the three finalist teams for the 2011-2012 DECA/Finish Line Challenge.
The finalists are:
DECA Chapter | City, State | DECA Advisor | DECA Member(s) | Video Presentation |
| Herriman High School | Herriman, UT | Vince Merrell | Tyler Cornia James Drury Isaac Smith | Herriman's Video Presentation |
| Kamiak High School | Mukilteo, WA | Patti Lane | McKenzie Strickland Annemarie Wegley | Kamiak's Video Presentation |
| Wichita East High School | Wichita, KS | Shanna Zimmerman | Savana Cross Rachael Manske | Wichita East's Video Presentation |
Participants in the DECA/Finish Line Challenge conducted research studies at Finish Line retail stores across the United States to help Finish Line evaluate how it is perceived by its core customers. Participants then presented unique improvement strategies based on the research findings through a video presentation posted on YouTube.
On February 28-29, the finalists will travel to Finish Line's corporate headquarters in Indianapolis, IN to present the research findings and improvement strategies to Finish Line executives. Finish Line will select an overall winning presentation and award those students with a travel prize to cover expenses to DECA's International Career Development Conference in Salt Lake City, UT.