Collegiate DECA

Collegiate DECA is a student driven organization that values competence, innovation, integrity, and teamwork. We prepare students for careers by integrating skills learned in the classroom into real world experiences. Collegiate DECA programs assist in developing academically prepared, community oriented, professionally responsible, experienced leaders. Our students major in a variety of academic programs with a strong focus on business-related fields. Collegiate DECA conferences and other activities give students unique access to internships, scholarships, competition, and professional networking.

Collegiate DECA Advocacy Campaign

The Advocacy Campaign is designed to recognize Collegiate DECA chapters for their efforts in promoting Collegiate DECA. Activities may include sending letters, speaking to groups, giving presentations and submitting success stories. In addition to campus-based chapters, Individual members who are not part of a campus-based chapter are also eligible for this award.

Template letters are available directed to campus admissions officers , academic administrators , local high school DECA advisors and members of Congress .


Why Join?

  • excel in the classroom in areas such as marketing, finance, hospitality, management and entrepreneurship
  • gain a competitive edge in the global job market
  • develop strategic decision making and project management skills
  • network with business and industry experts and nearly 15,000 students and advisors
  • receive awards and recognition through competition and leadership action


Benefits for Your Campus

  • recruit top students
  • develop campus leaders
  • enhance classrooms through experiential learning
  • increase retention and completion rates
  • expand student and program recognition
  • build partnerships within your community

While chapters are typically formed around academic program areas such as marketing, finance, hospitality, management and entrepreneurship, some schools have more than one chapter on their campus focused around different majors and involving multiple faculty, and some school systems with multiple campuses will establish a chapter at each campus. Each chapter has one or more faculty, administrators or staff serving in roles such as advisor or competition team coach, connecting DECA activities to the curriculum. In turn, multiple chapters may come together under the umbrella of a Chartered Association to provide additional membership benefits. Find out how Collegiate DECA can benefit your campus by clicking here.


How to Recruit Students

Membership development is an important goal for every chapter of Collegiate DECA. Each new member offers valuable skills and contacts, and membership is open to students at any stage in their academic career. The greater the membership, the more you will accomplish on your campus and in your community. Campus posters, brochures, presentations and other resources are available to enhance your efforts and reflect the Collegiate DECA brand. Submit your own successful recruitment strategies to be shared with other chapters to askcollegiatedeca@deca.org.

To request the Collegiate DECA logo to create your own chapter or state recruitment resources email publications@deca.org.

design & development: Fathom Creative, Inc. (fathomcreative.com), Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey