A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in marketing, finance, hospitality or management.

SBEs provide realistic and practical learning experiences that reinforce classroom instruction. SBEs can sell to consumers through a permanent location, a mobile kiosk or through Internet marketing. Products may include spirit wear, food and beverage items, school supplies, signs and banners and more, while other SBEs provide services such as creative design, advertising sales and more.

School-based enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. While some in the education community have only recently discovered the value of school-based enterprises, educators and DECA advisors have used them as a powerful teaching tool for more than four decades.

CERTIFICATION PROGRAM

DECA offers SBE certification on two levels: chapter level through a written project and individual level through a comprehensive exam. The certification program reinforces the integration of National Curriculum Standards and 21st century employability skills into the SBE learning lab environment. Standards covered in both the written project and exam include retail, marketing and entrepreneurship concepts, and a range of business operations standards. Earning a chapter or individual certification garners international recognition, provides credibility, validates curriculum efficacy and strengthens the relevancy of the SBE as a valuable teaching tool. Participating in SBE certification is an effective way of preparing students for DECA competitive events and future higher learning and careers.

Chapter Certification

The program provides SBEs with standards for model school store operation and provides recognition for school-based enterprises at three levels: bronze, silver and gold. The number and type of activities a school-based enterprise completes for each of the standards will determine the level of certification awarded.
Due January 16, 2015.

CERTIFICATION GUIDELINES

CERTIFICATION JUDGE EVALUATION

RE-CERTIFICATION GUIDELINES

RE-CERTIFICATION JUDGE EVALUATION

ONLINE SUBMISSION INSTRUCTIONS

SUBMIT YOUR MANUAL ONLINE

Individual Certification

Through this program members may pursue individual certification in SBE operations through the successful completion of an online exam that measures knowledge and understanding of business operations concepts.

CERTIFICATION GUIDELINES

INSTRUCTIONS & FAQ

TAKE THE INDIVIDUAL CERTIFICATION EXAM

SCHOOL-BASED ENTERPRISE ACADEMY

hs sbe academy 2 School based Enterprises

The School-based Enterprise Academy is held annually during DECA’s International Career Development Conference and is available exclusively to Gold Certified and Gold Re-certified SBEs. Gold Certified SBEs are eligible to bring one advisor and up to three students to the academy with the approval of their chartered association advisor. The academy is designed to combine substantive educational experiences and competition with networking and vendor interaction. Participants will experience dynamic professional development sessions specific to the entrepreneurship field, have the opportunity to share ideas and learn from other SBEs, and compete in an SBE-specific competition focused on best practices.

ACADEMY AGENDA

SBE COMPETITION

Gold Certified and Gold Re-certified SBEs attending the SBE Academy at DECA’s International Career Development Conference will participate in a competition consisting of an oral presentation judged by business professionals. The topic of competition rotates each year and is based on one of the 10 business standards covered in the written SBE Chapter Certification project. The topic of competition for 2015 is Human Resources Management.

DECA members participating in the SBE competition must designate themselves as one of two SBE categories: Retail Operations or Food Operations. (SBEs that are service businesses should select Retail Operations.) The competition rules, presentation guidelines, and performance indicators are identical for the two competition tracks. 1st, 2nd, and 3rd place awards will be presented to the winners of both SBE – Retail Operations Event and SBE – Food Operations Event.

COMPETITION GUIDELINES

SCHOOL-BASED ENTERPRISE CLASSROOM RESOURCES

Strengthen the connection between classroom learning and hands-on experience in your school-based enterprise by utilizing the many instructional resources provided by DECA specifically for SBEs. Webinars, lesson plans, instructional units and product and vendor lists are among the many tools available to DECA SBE advisors.

E-LEARNING SERIES

DECA Inc. offers training, resources, information sharing and network opportunities through professional development to enhance teaching, improve performance and fulfill certification requirements for continual professional development. Participants receive certificates of achievement, as the activities are suited to integrate into classroom instruction. For a look at all Professional Learning Series opportunities, click here.

AUTOMATED RETAIL LESSON PLANS

Teach your students about the 5 Ps of Marketing (people, product, price, place, and promotion) and how they relate to the implementation of an automated retail kiosk for your SBE. DECA partner, Spirit Factory, utilizes its automated retail kiosk, the Spirit Box, as an example in these interactive lessons. Each module includes instructional content, interactive classroom activities, assessments, and corresponding PowerPoint Presentations.

Module Instructional Unit Presentation
People pdf School based Enterprises ppt School based Enterprises
Product pdf School based Enterprises ppt School based Enterprises
Price pdf School based Enterprises ppt School based Enterprises
Place pdf School based Enterprises ppt School based Enterprises
Promotion pdf School based Enterprises ppt School based Enterprises

 

SCHOOL-BASED ENTERPRISE INSTRUCTIONAL UNITS

Reinforce your students’ understanding of the business standards and concepts covered in the chapter certification project by incorporating these 10 instructional units into your classroom. Each unit includes an instructional pamphlet and corresponding PowerPoint presentation on each of 10 business topics including: financial analysis, operations, marketing-information management, market planning, product/service management, pricing, distribution/channel management, promotion, selling, and human resources management. Following the classroom activities in each of the units will help your SBE complete each of the required sections of the chapter certification project manual.

Module Instructional Unit Presentation
Financial Analysis pdf School based Enterprises ppt School based Enterprises
Operations pdf School based Enterprises ppt School based Enterprises
Marketing-Information Management pdf School based Enterprises ppt School based Enterprises
Market Planning pdf School based Enterprises ppt School based Enterprises
Product/Service Management pdf School based Enterprises ppt School based Enterprises
Pricing pdf School based Enterprises ppt School based Enterprises
Distribution/Channel Management pdf School based Enterprises ppt School based Enterprises
Promotion pdf School based Enterprises ppt School based Enterprises
Selling pdf School based Enterprises ppt School based Enterprises
Human Resources Management pdf School based Enterprises ppt School based Enterprises

 

SCHOOL STORE OPERATIONS TEXTBOOK

Students learn the significant lessons and business functions involved in running a successful school-based enterprise, as well as the 21st century skills required in any job. Developed in conjunction with DECA, this textbook explores the planning, development, and operation functions needed for a successful school store. Career preparation is highlighted throughout the text, with particular attention given to the Marketing, Sales, and Service Career Cluster foundations. Click here for more information.

GUIDE FOR MANAGING AN SBE

This comprehensive guide covers all facets of starting and managing a school-based enterprise. Whether you are already operating an SBE, or are considering implementing one in your school, this guide covers all the key topics vital to the success of an SBE such as writing the business plan, holding job interviews, establishing operating policies and procedures, etc. Utilizing this guide will help build a solid framework for opening an SBE learning lab, or will help existing SBEs refine their procedures to ensure continued success of the SBE not only as a business but also a relevant extension of classroom instruction. Download the guide.

NUTRITIONAL GUIDELINES

The Healthy Hunger Free Kids Act of 2010 intends to improve the nutritional quality of foods sold in schools. As of July 1, 2014, all food items sold within schools during the school day (12:00AM to 30 minutes after school) must now adhere to the USDA nutrition guidelines that place a limit on the number of calories, fat, sodium, and other nutritional categories per serving. For a chart of current USDA nutrition standards for schools, click here.

  • Click here for lists of acceptable snacks, entrees, and beverages that meet the USDA nutrition guidelines.
  • Click here for the Smart Snack Calculator tool which helps determine whether a food item meets the USDA nutrition guidelines.
  • Click here to review more detailed information on the Healthy Hunger-Free Kids Act of 2010.

SCHOOL-BASED ENTERPRISE VIDEO CHALLENGE

Participants in the School-based Enterprise (SBE) Video Challenge will produce a two-minute video commercial spotlighting key new services or product offerings their SBE is introducing to its product/service mix for the 2014-2015 school year.

Due November 7, 2014

DOWNLOAD THE GUIDELINES SUBMIT YOUR ENTRY

ARYZTA Otis Spunkmeyer Logo2 School based EnterprisesGenerous support for the School-based Enterprise Program is provided by Otis Spunkmeyer Inc.

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