When it comes to learning from the
professionals in these popular industries,
this conference cannot be rivaled.


January 25-29, 2017



Orlando, FL

Universal’s Cabana Bay Beach Resort


Sports Marketing

Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.

Entertainment Marketing

Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.

Insider’s Perspective

The theme parks and Blue Man Group performance become the living classroom to complement the lessons from conference speakers.

Learn from the Pros

The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.


This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios marketing executives and Florida sports executives will share information with students to help them:

  • Describe the nature of target marketing in sports/entertainment marketing
  • Describe pricing issues associated with sports/entertainment products
  • Explain advertising media used in the sports/entertainment industries
  • Explain the use of licensing in sports/entertainment marketing
  • Explain career opportunities in sports/entertainment marketing
  • Explain the need for sports/entertainment marketing information
  • Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
  • Identify ways to segment sports/entertainment markets
  • Measure economic impact of sports/entertainment events


Registration is a two step process. DECA members must first be in our online membership system. Once they have been submitted, you can register them for the conference through our online registration and housing system. For complete registration instructions, please refer to the conference registration packet.

DEADLINE: November 21, 2016

Conference Housing:
Universal’s Cabana Bay Beach Resort
6550 Adventure Way
Orlando, Florida 32819

Conference venues include Universal Studios Orlando and Walt Disney World Resort.


Orlando is the prefect backdrop for this conference based on sports and entertainment marketing.




Christopher Young

Christopher Young

Conference Program

(703) 860-5000 ext. 227

Michael Mount

Michael Mount

Online Registration and Housing

(703) 860-5000 ext. 235

 Cindy Allen

Cindy Allen

Sponsorship and Advertising

(703) 860-5000 ext. 230

Don’t miss out on this one-of-a-kind conference! REGISTER TODAY