As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events directly contribute to every student being college and career ready when they graduate from high school.

COMPETITIVE EVENTS BY CAREER CLUSTER

BUSINESS MANAGEMENT + ADMINISTRATION

  • Business Law and Ethics Team Decision Making
  • Business Services Operations Research
  • Human Resources Management Series
  • Principles of Business Management and Administration

FINANCE

  • Accounting Applications Series
  • Business Finance Series
  • Finance Operations Research
  • Financial Consulting
  • Financial Literacy Promotion Project
  • Financial Services Team Decision Making
  • Personal Financial Literacy
  • Principles of Finance
  • Stock Market Game
  • Virtual Business Challenge Personal Finance

ENTREPRENEURSHIP

  • Entrepreneurship–Growing Your Own Business
  • Entrepreneurship Innovation Plan
  • Entrepreneurship Participating-Creating a Franchise
  • Entrepreneurship Participating-Creating an Independent
  • Entrepreneurship Promotion Project
  • Entrepreneurship Written
  • International Business Plan

HOSPITALITY  + TOURISM

  • Hospitality Services Team Decision Making
  • Hospitality and Tourism Operations Research
  • Hospitality and Tourism Professional Selling
  • Hotel and Lodging Management Series
  • Principles of Hospitality and Tourism
  • Quick Serve Restaurant Management Series
  • Restaurant and Food Service Management Series
  • Travel and Tourism Team Decision Making
  • Virtual Business Challenge Restaurant

MARKETING

  • Advertising Campaign
  • Apparel and Accessories Marketing Series
  • Automotive Services Marketing Series
  • Business Services Marketing Series
  • Buying and Merchandising Operations Research
  • Buying and Merchandising Team Decision Making
  • Community Service Project
  • Creative Marketing Project
  • Fashion Merchandising Promotion Plan
  • Food Marketing Series
  • Learn and Earn Project
  • Marketing Communications Team Decision Making
  • Marketing Management Series
  • Principles of Marketing
  • Professional Selling
  • Public Relations Project
  • Retail Merchandising Series
  • Sports and Entertainment Marketing Operations Research
  • Sports and Entertainment Marketing Series
  • Sports and Entertainment Marketing Team Decision Making
  • Sports and Entertainment Promotion Plan
  • Virtual Business Challenge Retail
  • Virtual Business Challenge Sports

Learn more about DECA’s Competitive Events Program and choose an event that matches your career interests and strengths.

COMPETITIVE EVENTS BY CATEGORY

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS

DECA’s Principles of Business Administration Events measure the student’s proficiency in those knowledge and skills identified by career practitioners as common academic and technical content across marketing, finance, hospitality, and business management and administration. The Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductory-level principles of marketing/business courses.

PARTICIPANTS

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1 participant

EXAM

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Business Administration Core

APPEAR BEFORE A JUDGE

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1 content interview; 2nd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Principles of Business Management and Administration

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PBM

The content interviews will use language associated with careers in Administrative Services, Business Information Management, General Management, Human Resources Management, and Operations Management.

Principles of Finance

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PFN

The content interviews will use language associated with careers in Accounting, Banking Services, Business Finance, Insurance and Securities, and Investments.

Principles of Hospitality and Tourism

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PHT

The content interviews will use language associated with careers in Hotels, Restaurants, and Tourism and Travel.

Principles of Marketing

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PMK

The content interviews will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.

TEAM DECISION EVENTS

DECA’s Team Decision Making Events provide an opportunity for participants to analyze one or a combination of elements essential to the effective operation of a business in the specific career area. The business situation to be analyzed will be presented as a case study.

PARTICIPANTS

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2 participants

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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1 case study; 2nd for finalists

PREPARATION TIME

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30 minutes

INTERVIEW TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Business Law and Ethics

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BLTDM

For the purposes of this event, business law is U.S. law and will include contracts, product liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.

Buying and Merchandising

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BTDM

Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

Financial Services

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FTDM

Financial services refer to services offered in the finance industry by financial institutions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.

Hospitality Services

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HTDM

Hospitality services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.

Marketing Communications

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MTDM

Marketing communications are marketing functions and tasks that inform, remind, and/or persuade a target market of ideas, experiences, goods/services, and/or images.

Sports and Entertainment Marketing

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STDM

Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

Travel and Tourism

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TTDM

Travel and tourism includes marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.

INDIVIDUAL SERIES EVENTS

DECA’s Individual Series Events effectively measure students’ proficiency in the knowledge and skills identified by occupational practitioners as essential to success in a given career. Participants receive recognition for achievement in each role-play scenario and in the series as a whole.

PARTICIPANTS

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1 participant

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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2 role-plays; 3rd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Accounting Applications

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ACT

Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.

Apparel and Accessories Marketing

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AAM

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.

Automotive Services Marketing

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ASM

Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.

Business Finance

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BFS

Students will be challenged to perform management functions and tasks focusing on high-level financial and business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for corporate planning purposes.

Business Services Marketing

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BSM

Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.

Food Marketing

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FMS

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.

Hotel and Lodging Management

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HLM

Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services.

Human Resources Management

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HRM

Students will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training.

Marketing Management

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MMS

Students will be challenged to perform marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.

Quick Serve Restaurant Management

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QSRM

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.

Restaurant and Food Service Management

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RFSM

Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business.

Retail Merchandising

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RMS

Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.

Sports and Entertainment Marketing

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SEM

Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

PERSONAL FINANCIAL LITERACY EVENT

DECA’s Personal Financial Literacy Event measures the personal finance knowledge and skills that K–12 students should possess. The Personal Financial Literacy Event is designed to measure the student’s ability to apply reliable information and systematic decision making to personal financial decisions. The Personal Financial Literacy Event is designed for DECA members who are enrolled in personal finance and financial literacy courses.

PARTICIPANTS

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1 participant

EXAM

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Financial Literacy

APPEAR BEFORE A JUDGE

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1 role-play; 2nd for finalists

PREPARATION TIME

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10 minutes

INTERVIEW TIME

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10 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Personal Financial Literacy

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PFL

Students will be assessed on their knowledge of areas such as: financial responsibility and decision making, income and careers, planning and money management, credit and debt, risk management and insurance, and saving and investing.

BUSINESS OPERATIONS RESEARCH EVENTS

DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

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30 pages

APPEAR BEFORE A JUDGE

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Present research and plan

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Business Services Operations

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BOR

Business Services includes human resources, information technology and personal and contracted services businesses.

Buying and Merchandising Operations

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BMOR

Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.

Finance Operations

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FOR

Finance includes banks, credit unions, accounting, investments and other financial businesses.

Hospitality and Tourism Operations

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HTOR

Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.

Sports and Entertainment Marketing Operations

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SEOR

Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.

CHAPTER TEAM EVENTS

DECA’s Chapter Team Events provide opportunities to engage chapter members in large-scale school and/or community activities.  Chapters plan, implement, and evaluate activities to make a positive impact in their schools and communities.

PARTICIPANTS

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1 to 3 chapter representatives

WRITTEN ENTRY PAGES ALLOWED

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30 pages

APPEAR BEFORE A JUDGE

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Present project

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Community Service Project

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CSP

The Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.

Creative Marketing Project

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CMP

The Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community.

Entrepreneurship Promotion Project

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EPP

The Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others.

Financial Literacy Promotion Project

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FLPP

The Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others.

Learn and Earn Project

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LEP

The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.

Public Relations Project

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PRP

The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.

BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS

DECA’s Business Management and Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

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5 pages

APPEAR BEFORE A JUDGE

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Present concept paper

PRESENTATION TIME

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20 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Entrepreneurship Innovation Plan

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ENI

Participants in the Entrepreneurship Innovation Plan Event will present a brief concept paper explaining the opportunity that exists in the marketplace and how their innovation will meet the needs of consumers.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

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30 pages

APPEAR BEFORE A JUDGE

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Present proposal or plan

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Entrepreneurship Written

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ENW

The Entrepreneurship Written Event involves the development of a proposal to start a new business, a self-analysis (including the willingness to take risks), an analysis of the business situation, a description of the way the business will operate and detailed plans for financing the business through its first three years of operation.

Entrepreneurship-Growing Your Business

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ENGB

Participants in the Entrepreneurship—Growing Your Business Event will analyze their current business operations and identify opportunities to grow and expand the business. At least one team member must be the actual owner/operator of the business.

International Business Plan

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IBP

The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting, an analysis of the international business situation, a description of how the proposed venture will operate, and detailed plans for financing the business through its first three years of operation.

PARTICIPANTS

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1 participant

WRITTEN ENTRY PAGES ALLOWED

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11 pages

APPEAR BEFORE A JUDGE

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Present prospectus

PRESENTATION TIME

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20 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Entrepreneurship Participating-Creating an Independent Business

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ENPI

The independent business track is designed for participants presenting proposals to start a new, privately-owned business. The participant seeks to open a business which relies solely on its unique name and reputation to succeed.

Entrepreneurship Participating-Creating a Franchising Business

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ENPF

The franchising business track is designed for participants presenting proposals to buy into an existing franchise. The participant seeks to become a franchisee.

MARKETING REPRESENTATIVE EVENTS

DECA’s Marketing Representative Events provide opportunities for students to create promotional campaigns for a variety of industries.

PARTICIPANTS

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1 to 3 participants

EXAM

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Career Cluster Exam

WRITTEN ENTRY PAGES ALLOWED

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11 pages

APPEAR BEFORE A JUDGE

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Present campaign or promotional plan

PRESENTATION TIME

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20 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Advertising Campaign

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ADC

The purpose of the Advertising Campaign Event is to provide an opportunity for participants to prepare an advertising campaign for a real product, service, company or business and to present the campaign to a prospective client/advertiser.

Fashion Merchandising Promotion Plan

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FMP

The Fashion Merchandising Promotion Plan provides the participant(s) with the opportunity to develop a seasonal sales promotion plan, using apparel and accessory items only, for a retail store.

Sports and Entertainment Promotion Plan

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SEPP

The Sports and Entertainment Promotion Plan provides the participant(s) with the opportunity to develop a seasonal sales promotion plan for a sports and/or entertainment company.

PROFESSIONAL SELLING AND CONSULTING EVENTS

DECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.

PARTICIPANTS

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1 participant

EXAM

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Career Cluster Exam

APPEAR BEFORE A JUDGE

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Consultation or sales presentation

PRESENTATION TIME

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20 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Financial Consulting

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FCE

For 2014–2015 students will assume the role of a financial consultant and meet with a client to provide advice on how to improve his/her credit score.

Hospitality and Tourism Professional Selling

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HTPS

For 2014–2015 students will assume the role of a relationship manager for an international educational tourism company and respond to an RFP to send 50 teachers and students to Costa Rica this summer to learn about the ecosystem in Central America.

Professional Selling

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PSE

For 2014–2015 students will assume the role of a sales representative of a major electronics company and will present products and price points to a large hospital employing over 2,000 people that is searching for wearable technology(ies) to help its workforce be and stay healthy.

ONLINE EVENTS

DECA’s Online Events provide opportunities for students to participate in online simulations to learn how to invest in the stock market, manage personal finances, or operate a business venture.

PARTICIPANTS

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1 to 3 participants

WRITTEN ENTRY PAGES ALLOWED

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11 pages

APPEAR BEFORE A JUDGE

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Present portfolio

PRESENTATION TIME

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15 minutes

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Stock Market Game

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SMG

Participants in the Stock Market Game develop and manage an investment portfolio. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.

PARTICIPANTS

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1 to 3 participants

EVENT

CAREER CLUSTER & ACRONYM

DESCRIPTION

RESOURCES

Virtual Business Challenge-Hotel Management

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VBCHM

In the VBC Hotel Management track, participants will manage various aspects of a hotel such as determining room rates, making bids on group sales and setting front desk and housekeeping staffing schedules. Participants will monitor their competitors, analyze various reports and financial information as well as keep a close watch on ratings and social media feedback.

Virtual Business Challenge-Personal Finance

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VBCPF

In the VBC Personal Finance track, participants will manage bank accounts, credit and debit cards, bills, credit scores, taxes, insurance and investing. Participants will interpret actions, charts and graphs to make strategic financial decisions and optimize net worth.

Virtual Business Challenge-Restaurant

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VBCRS

In the VBC Restaurant track, participants will manage specific marketing and business concepts such as market research, menu design and pricing, advertising strategies and purchasing within a restaurant. Participants will interpret actions, reports and financial information in order to make strategic marketing decisions for their restaurant to optimize profitability.

Virtual Business Challenge-Retail

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VBCRT

In the VBC Retailing track, participants will manage specific marketing concepts such as pricing, purchasing and promotion within a convenience store. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize profitability.

Virtual Business Challenge-Sports

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VBCSP

In the VBC Sports track, participants will manage specific marketing concepts such as ticket pricing, media planning and sponsorships within a football franchise. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability.