DECA Sports and Entertainment Marketing Conference

From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas.

When it comes to learning from the professionals in these popular industries, DECA’s Sports and Entertainment Marketing Conference cannot be rivaled. One of the world’s premier locations for family entertainment and home to world-class professional and college sports, Orlando provides the perfect backdrop for this dynamic conference experience. Students will have an insider’s perspective as the theme parks become the living classroom to complement the lessons from conference speakers. Participants will engage in an interactive case study designed to use information from the professional speakers and park experience.

CLASSROOM CONNECTION

This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios, Disney and Florida sports executives will share information with students to help them:

• Describe the nature of target marketing in sports/entertainment marketing
• Describe pricing issues associated with sports/entertainment products
• Explain advertising media used in the sports/entertainment industries
• Explain the use of licensing in sports/entertainment marketing
• Explain career opportunities in sports/entertainment marketing
• Explain the need for sports/entertainment marketing information
• Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
• Identify ways to segment sports/entertainment markets
• Measure economic impact of sports/entertainment events

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