Copyright © 2013 DECA Inc.
DECA Inc. | 1908 Association Drive | Reston, VA 20191
T (703) 860-5000 | F (703) 860-4013 | firstname.lastname@example.org
Participants in the Fashion Institute of Design & Merchandising (FIDM) Challenge will translate a seasonal fashion trend into a "look" depicting the researched fashion forecast.
First, participants in the FIDM Challenge will forecast a fashion trend for Back to School 2014.
Second, participants will put together an outfit you would wear to school depicting this up and coming trend. The cost of materials in updating or creating "the look" should not exceed $20. All wearable materials may be used and does not have to be gender specific.
Third, participants must explain why, based on their research, they believe in their trend forecast.
Video presentations will be posted on YouTube for evaluation. Videos over five minutes in length will not be evaluated and will not be eligible for awards. Video presentations will be evaluated on resources, trend/look, validation of the trend, creativity, and on the overall look, style and feel of the video presentation. For more information about what to include in the video, please see the section entitled "Video Components".
Challenge participant/s will make presentations to FIDM executives and instructors via videos posted on YouTube.
Interested chapters must fully complete and submit the attached registration form no later than February 7, 2014 to be eligible for awards. Late entries will not be accepted.
FIDM will evaluate all submitted video presentations and select the top three overall teams. From the final three videos, an overall winning team will be selected. The trend/look of the grand prize winning team will be shown at the International Career Development Conference in Atlanta, Georgia.
DECA Inc. and FIDM are not responsible for lost, damaged, mislabeled, or misdirected entries.
Teams of up to three (3) DECA members may participate in the presentation. Chapters may submit multiple entries for consideration. Eligibility to attend the international conference is determined by the state/provincial associations, based on their policies. Finalists should consult with their state/provincial advisor for eligibility guidelines.
All video entries should contain:
Create a trend "look" for the upcoming Fall 2014 Back to School collection. You will be looking at the colors, fabrics, and styles for that season.
Discussion of target customer: Please include and describe the target market, demographics and psychographics.
Demographics include: age, gender, race, income range, education, and/or occupation.
Psychographics refers to personality traits such as: values, interests, and information such as leisure activities and hobbies.
Pick a theme that reflects your trend (such as sustainability, or a fashion trend such as "The Great Gatsby" etc.) and newest colors that best describes the look and feel of the direction you believe fashionable back to school attire will take for 2014.
3. Validation of the trend:
After analyzing your research information, draw your own conclusions of what will be "IN" for the Back to School Fall 2014 season. Discuss the research you used in selecting the theme for your trend look.
4. Overall look, style and feel of the video presentation:
Video evidence of the trend - from selection, to creativity, to completion of "the look".
1. Resources (20 Points)
2. "The Trend/Look" (20 Points)
3. Validation of Trend (20 Points)
4. Creativity (20 Points)
5. Overall look, style and feel of presentation (20 Points)
The top three teams will be recognized on stage at DECA's International Career Development Conference in Atlanta, Georgia. The overall winning team will be awarded a travel stipend to attend DECA's International Career Development Conference.
Challenge announced - August 2013
Challenge registration deadline / Video posted online - February 7, 2014
Top 3 teams announced - March 7, 2014
Winning participant (or participant team) travels to ICDC (Atlanta, GA) - May 3-6, 2014