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Collegiate DECA Leadership Academy

Collegiate DECA Leadership AcademyThe Collegiate Leadership Academy is held every year in bright and energetic NEW YORK CITY, “the city that never sleeps!” Accommodations will be at the historic Hotel Pennsylvania across from Madison Square Garden and Penn Station, steps away from a variety of shops and restaurants, and blocks from Times Square!

Experience NYC in a professional way—gain valuable experience in teamwork and leadership skills as you navigate the streets of New York; access jobs and internships while you network with industry professionals and DECA sponsors; build lifelong relationships with other Collegiate DECA members!

Learn what great leaders do to create winning teams, strategies for effective communication, conflict management and much more! Attendees will participate in discussions and consultation with business and industry leaders on preparing for today's marketplace. Students will be divided into case-study teams within each industry track. Through company and institution visits, corporate leader discussions and behind-the-scenes tours, you will learn the latest industry trends and apply them to your case study. Then your team will present your solutions to industry leaders, including members of the DECA National Advisory Board!

**Advisors and students must be submitted DECA Inc. members in order to register to attend any of our conferences. If you have not gone to the online membership system to register and submit your members, please do so now and return here to register for this conference. For membership questions please contact michael_mount@deca.org . If you are a new Collegiate DECA chapter, please click here to add your school in our online membership system.
Business/Industry Tracks (each registered participant selects one track):

  • Advertising in the Big Apple
  • Fashion Merchandising & Retail Management
  • Hospitality & Culinary Arts
  • International Business & Finance
  • Sports & Entertainment Marketing

Conferences are an important part of applying skills learned in the classroom to real world experiences. We provide our members opportunities for both personal and professional growth through leadership development, community involvement and competitive events. Our conferences provide members unique access to internships, scholarships and professional networking.

Additional information about CLA will soon be available on this page, including:
Registration and hotel costs, a detailed conference agenda, travel tips, experiences included as part of the conference, and suggestions for additional on-your-own activities that will allow you to customize the NYC experience for your chapter.

Off-Site Experiences and Presentations TBA:
Experiences are dependent on industry track selection, and in some cases the number of participants who sign up for each track. Some experiences have quantity limitations; therefore, participants within a single track may participate in different off-site experiences.

design & development: Fathom Creative, Inc. (fathomcreative.com), Maribel Costa, Anthony D. Paul (anthonydpaul), Brent Maxwell, Efrat Levush, Shelli Silverstein, Byron Hughey