Collegiate DECA Leadership Academy

The Collegiate Leadership Academy is held every year in bright and energetic NEW YORK CITY, “the city that never sleeps!” Accommodations will be at the historic Hotel Pennsylvania across from Madison Square Garden and Penn Station, steps away from a variety of shops restaurants, and blocks away from Times Square!

Experience NYC in a professional way—gain valuable experience in teamwork and leadership skills as you navigate the streets of New York; access jobs and internships while you network with industry professionals and DECA sponsors; build lifelong relationships with other DECA members!

Learn what great leaders do to create winning teams, strategies for effective communication, conflict management and much more! Attendees will participate in discussions and consultation with business and industry leaders on preparing for today's marketplace. Students will be divided into case-study teams within each industry track. Through company and institution visits, corporate leader discussions and behind-the-scenes tours, you will learn the latest industry trends and apply them to your case study. Then your team will present your solutions in a panel of industry leaders, including members of the DECA National Advisory Board!

**Advisors and students must be submitted DECA Inc. members in order to register to attend any of our conferences for the school year 2012-2013. If you have not gone to the online membership system to register and submit your members, please do so now and return here to register for this conference. For membership questions please contact michael_mount@deca.org

If you were not a DECA chapter last school year, please click here to add your school in our online membership system.

Business/Industry Tracks (each registered participant selects one track):

Sports & Entertainment Marketing
International Business & Finance
Hospitality & Culinary Arts
Fashion Merchandising & Retail Management
Madison Avenue Advertising

Conferences are an important part of the year, integrating skills learned in the classroom into real world experiences. We provide our members opportunities for both personal and professional growth through leadership development, community involvement and competitive events. Our conferences provide members unique access to internships, scholarships and professional networking.

Check out the links on the right side of this page for more information!

For a tentative agenda and general program information, click on "Agenda & Program Details"
For registration and hotel costs, click on "Conference Registration & Housing Details"
For detailed information about the hotel, click on "About Hotel Pennsylvania"
For tips of getting to New York City, and knowing how to get around the city and better plan your travel, click on "Transportation Information"
For planning in the case of a medical emergency, click on "NYC Medical Facilities Near Conference"
Your registration fee includes DECA’s Accident Insurance Policy. Click on “CLA Accident Insurance.”

Off-Site Experiences and Presentations TBA*:

*Experiences are dependent upon industry track selection. Some experiences have quantity limitations, therefore participants within a single track may participate in different off-site experiences.

OTHER OPPORTUNITIES WHILE IN NYC:

Make sure you schedule a visit to see the 9/11 Memorial and pay tribute to the heroes of 9/11. Check out the hours at http://www.911memorial.org/ to schedule a visit either before or after the official conference. **You need to make reservations prior to your visit.