Collegiate DECA’s Competitive Events Program allows students to put their experience, skills and knowledge to the test while representing their college or university. Students compete for top international honors in one of 24 different competitions. Collegiate DECA competitive events recognize student achievement, provide opportunities for traveling to conferences and networking with peers. The Collegiate DECA Competitive Events Program is recognized for helping to prepare students for their professional careers–in all events students are judged by business and industry professionals.
COMPETITIVE EVENTS BY ACADEMIC AREA
BUSINESS MANAGEMENT + ADMINISTRATION
- Business Ethics
- Business Research
- Human Resource Management
- Marketing Management
- Retail Management
- Sales Management Meeting
- Entrepreneurship (Starting a Business)
- Entrepreneurship (Growing Your Business)
FINANCE + ACCOUNTING
- Banking Financial Services
- Corporate Finance
- Financial Statement Analysis
HOSPITALITY + TOURISM
- Event Planning
- Hotel and Lodging
- Restaurant and Food Service Management
- Travel and Tourism
MARKETING + COMMUNICATIONS
- Advertising Campaign
- Business-to-Business Marketing
- Emerging Technology Marketing Strategies
- Fashion Merchandising and Marketing
- International Marketing
- Marketing Management
- Professional Sales
- Retail Management
- Sales Management Meeting
- Sports and Entertainment Marketing
COMPETITIVE EVENTS BY CATEGORY
Business Simulations are designed to measure a broad range of knowledge, skills and attitudes, both general business/marketing/management and industry-specific, identified by business and industry professionals as essential to success in a given occupation.
Banking Financial Services
The Banking Financial Services Event involves a student analyzing a real-world banking financial services situation, interpreting data, providing products and/or services to customers, providing solutions to the situation, and then role-playing with a professional with experience in banking services.
The Corporate Finance Event challenges students to demonstrate their knowledge and understanding of financial concepts and how those concepts apply to the disciplines of investment and corporate finance in both business enterprises and financial services institutions.
Fashion Merchandising and Marketing
The Fashion Merchandising and Marketing Event challenges students to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the merchandising and marketing of clothing and related articles for personal wear.
Hotel and Lodging
The Hotel and Lodging Event challenges students to perform marketing and management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.
Travel and Tourism
The Travel and Tourism Event challenges students to perform marketing and management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.
The Business-to-Business Marketing Event challenges a team of two students to analyze a real-world case situation that deals with marketing/business activity between organizations, then present solutions to a professional (judge) with experience in marketing and business.
The Event Planning Event challenges a team of two students to analyze a real-world business situation that deals with planning an event, then present ideas or solutions to a professional (judge) with experience in event planning.
Financial Statement Analysis
The Financial Statement Analysis Event challenges a team of two students to analyze a real-world case situation and corresponding financial statement, then present information or solutions to a professional (judge) with experience in finance.
The International Marketing Event challenges a team of two students to analyze a real-world international case situation, then present solutions to a professional (judge) with experience in international marketing and management.
Sports and Entertainment Marketing
The Sports and Entertainment Marketing Event challenges a team of two students to analyze a real-world sports and entertainment marketing case situation, then present solutions to a professional (judge) with experience in sports and entertainment marketing.
Human Resource Management
The Human Resource Management Event challenges an individual student to analyze a real-world human resource management case situation, then present solutions to a professional (judge) with experience in human resource management.
PREPARED BUSINESS PRESENTATIONS
One (1) to three (3) students prepare an advertising campaign for any service, product, company or business. The participant(s) will present the advertising campaign to judges acting as prospective clients/advertisers.
One (1) to three (3) students partner with a local business to conduct research in the local market. A new research topic, or area to improve, is presented annually in the event guidelines. Students will prepare a written research report and present findings and strategies for improvement to a professional acting as the business owner or manager.
Entrepreneurship (Starting a Business)
One (1) to three (3) students develop a proposal to start a business. As entrepreneurs seeking start-up capital, the participant(s) will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partnership, corporation or franchise.
Entrepreneurship (Growing Your Business)
One (1) to three (3) students analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. This event is designed for businesses currently in operation.
Emerging Technology Marketing Strategies
One (1) or two (2) participants design a marketing strategy for a product or service using emerging technology solutions. The participant(s) will then demonstrate and explain the marketing plan to the potential client. The objective for the emerging technology marketing strategy changes each year, and is presented in the detailed event guidelines.
The Professional Sales event involves the participant’s selection of a product(s) and/or service(s), and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale; or any industrial or trade product or service to be used in a company, firm or store in the operation of its business; or a product or service to be sold to the ultimate consumer.